Hidden H1

Branding matters.

Our brand is the foundation of everything we do. It shapes how Western Nevada College is recognized, the stories we tell, and the experiences we create for prospective students, current students, employees, alumni, donors, employers, and our communities.

More than a logo or tagline, our brand reflects who we are, what we value, and the life-changing opportunities WNC provides. It distinguishes us from other institutions and communicates the impact of a WNC education.

Together, we can tell the WNC story in a way that inspires, connects, and helps more students Start Here. Go Anywhere. 

The Office of Marketing and Communications is here to partner with campus departments to tell those stories in meaningful and effective ways.

Our primary focus is supporting initiatives that strengthen the college's reputation while driving student awareness, recruitment, enrollment, and retention.

Contact Us

Marketing and Communications
Bristlecone Building
2201 West College Parkway, Carson City, NV 89703
marketing@wnc.edu

MARKETING REQUESTS

MARKETING TEMPLATES

BRAND STANDARDS

Western Nevada College's graphic standards ensure a consistent, professional, and recognizable identity across all college communications. These standards help strengthen the WNC brand by providing guidelines for the appropriate use of the college's logo, colors, typography, imagery, and messaging across a wide variety of materials, including advertising, brochures, business cards, letterhead, presentations, news releases, newsletters, signage, digital communications, video productions, social media, and the college website.

Maintaining a consistent visual identity helps reinforce WNC's reputation and ensures that all communications accurately represent the college and its mission.

Any department, organization, or individual wishing to use the Western Nevada College name, logo, or other brand assets must receive approval from the Office of Marketing and Communications. For assistance or questions regarding graphic standards or logo usage, please contact marketing@wnc.edu.

At Western Nevada College, our brand is built through the experiences we create every day. We meet students where they are, support their goals, and prepare them for success in college, career, and life.

Our Promise

  • Put students at the center of every decision.
  • Deliver education that is affordable, accessible, and relevant.
  • Foster a welcoming and supportive culture.
  • Connect learning with meaningful careers.
  • Build strong community and industry partnerships.
  • Remain responsive to the needs of our students and communities.
  • Every Interaction Matters

Every employee represents Western Nevada College through daily interactions with students, alumni, donors, employers, and the community. While the President serves as the college's primary spokesperson and public representative, every member of the WNC community helps shape our reputation through authentic, professional, and consistent interactions.

The WNC brand is:

  • Community-centered
  • Authentic
  • Nimble
  • Collaborative
  • Flexible
  • Supportive
  • Lean
  • Entrepreneurial

 

WNC Primary Colors

Sample color block of WNC Blue. BLUE Color swatch of WNC Gold GOLD
CMYK (Print):
C=100, M=73, Y=0, K=33		 CMYK (Print): 
C=0, M=22, Y=100, K=0
RGB (Web):
R=0, G=60, B=124		 RGB (Web):
R=255, G=199, B=0
Hex Code (Web):
#003c7c		 Hex Code (Web):
#ffc700
  Pantone:
654 C		   Pantone:
7548 C
 

Sherwin-Williams:
Dignity Blue | SW 6804

   Sherwin-Williams:
Goldfinch | SW 6905

NOTE: Colors appear on your computer monitor differently than they do in print.

WNC Secondary Colors

WNC Deep Blue swatch

Deep Blue

WNC Light Gray swatch

Light Gray

WNC Dark Gray swatch

Dark Gray*
CMYK (Print):
C=100, M=65, Y=0, K=64		 CMYK (Print):
C=14, M=12, Y=11, K=0		 CMYK (Print):
C=61, M=54, Y=50, K=21
RGB (Web):
R=0, G=38, B=86		 RGB (Web):
R=216, G=214, B=215		 RGB (Web):
R=100, G=98, B=101
Hex Code (Web):
#002656		 Hex Code (Web):
#d8d6d7		 Hex Code (Web):
#646265
Pantone:
295 C		 Pantone:
2330 C		 Pantone:
418 C

* Dark Gray is the preferred color for body text, providing strong readability while offering a softer, more refined alternative to pure black. 

WNC Type

Western Nevada College uses three approved typefaces. Which one to use — and which tool you're using to produce your document — determines which font family applies. Do not substitute fonts outside this guide.

Official Brand Fonts

For use by Marketing & Design staff working in Adobe Creative Cloud applications, and for the WNC website.

Typeface: Provider: Usage:
Myriad Pro Font Family Adobe Creative Cloud Primary brand typeface. Use for headers and body copy across all professionally designed print materials (posters, brochures, ads, publications).
EB Garamond Adobe Creative Cloud Formal serif typeface. Use for letterhead, certificates, diplomas, and other materials requiring a traditional, formal tone. Also used as the body copy font on the WNC website.
Open Sans Google Fonts Header/heading font on the WNC website.
Microsoft Office Alternative Fonts

For use by all faculty and staff creating everyday documents in Microsoft Word, PowerPoint, and Outlook, who do not have access to Adobe fonts.

Typeface: Provider: Usage:
Arial Microsoft Substitute for Myriad Pro in Word, PowerPoint, Outlook, and other Microsoft applications. 
Garamond Microsoft

Formal serif typeface. Use for letterhead, certificates, diplomas, and other materials requiring a traditional, formal tone. Substitute for EB Gargamond in Word, PowerPoint, Outlook, and other Microsoft applications.

 

Logos are provided as complete artwork, including the “Western Nevada College” wordmark, to ensure consistent typography and brand presentation.

Use only approved Western Nevada College logo files.

  • Do not modify the logo in any way, including changing its colors, typography, proportions, orientation, or layout.
  • Do not stretch, compress, rotate, skew, crop, redraw, or recreate the logo.
  • Never manually retype "Western Nevada College" next to a W block logo.
  • Do not create new logo "lockups" by adding additional text such as department or program names. 

The college owns its name and logo, insignias, designs and symbols associated with or referring to the college. These symbols may be used without charge by any official unit of the college, for authorized uses. Information & Marketing Services must approve usage.  

Logo Orientations: Vertical, Horizontal and Stacked

The logo consists of two elements: the Western Nevada College, Block W logomark and the WNC wordmark, which consists of the words “Western Nevada College” custom-set in italic typeface. 

Western Nevada College primary logo
Primary / Vertical Logo Orientation		 Navy Blue Stacked version of the WNC LogoStacked Logo Orientation

Blue horizontal WNC Logo

Horizontal Logo Orientation

College Name on Logo

The logo may not be used without the full name of the college. Logos are available with the words Western Nevada College as part of the logo file to avoid font matching. Do not add these words by typing; use a logo with the words included.

Clear Space


No other objects should be placed within the clear space around the logo. This protected area ensures the logo remains visible and impactful. The required clear space is defined by an area equal to one-half the height of the Block W.

Image demonstrating the amount of clear space required around the WNC logo in order to meet brand standards.

 

 

Improper Logo Usage

  • Do not use a tint or percentage of colors.
  • Logo colors should not be changed outside of the WNC Blue and White (unless used in black or white).
  • Logo may be re-sized but not altered in any way, including using only part of the logo or adjusting the placement of text wordmark in relation to the block icon.
  • Logos may not be skewed. Do not scan, copy from college homepage or attempt to recreate the logo.
  • Logo must not be placed on a background that causes it to be lost or difficult to recognize.
  • Logo should not overlap other logos or text.
  • Do not use the WNC "W" as part of a word.

Special Applications

The logo may be embossed, engraved, etched, cast in metal or carved in wood or stone. When possible, official colors should be used. To request a special application, pixel size or other logo use, contact the Marketing Team.

The Wildcat Spirit Logo

WNC Spirit Logo

There are variations of the Wildcat logo to accommodate different applications as needed. Any questions regarding the use of the Wildcat logo should be directed to WNCs Marketing team. The most common use of the Wildcat logo is for spirit wear and swag — t-shirts, gear or logo products, or as an accent to marketing pieces that also use the WNC academic logo.

The Wildcat logo should not be used in place of the W standard academic logo. It is an accompanying logo only and does not replace the Western Nevada College academic brand in any way.

Design Templates

WNC faculty and staff can access templates through SharePoint using their WNC Google email account. *Login is required.

  • PowerPoint Presentations
  • Flyers
  • Letterhead

View Templates

Official Western Nevada College Social Media Pages

X: @wncnevada Facebook: @westernnevadacollege LinkedIn: Western Nevada College Instagram: @westernnevadacollege YouTube: wncnv TikTok: @wncwildcats

Social Media Guidelines

Western Nevada College (WNC) recognizes that social media sites, Facebook, Twitter, YouTube, and many others, offer alternative ways to reach and communicate with community members and students. The responsible use of social media strengthens the college’s reputation within the community and expands public awareness of WNC’s varied educational options. Social media sites allow members of the college community to build stronger professional relationships with students, community members, industry experts, business partners and community organizations.

The absence of, or lack of explicit reference to, a specific site does not limit the extent of the application of these policies and procedures. Where no guidelines seem to exist, employees should contact the Advancement Team. The social media environment is continually changing; therefore, questions regarding social media or site developer obligations should be directed to the Advancement Team. Certain issues may be referred to legal counsel, human resources, or other departments depending on the nature of the concern.

Section 1: Content

  1. Social media site content must not replicate information that is available on the college web page hosted at www.wnc.edu. WNC does not allow the material/content from current WNC departmental pages (including but not limited to text, graphic and photographic content) to be copied verbatim for use on social media sites. All official WNC departmental pages are hosted at www.wnc.edu and are created using established guidelines.
  2. Use of the WNC name and/or logo must adhere to all WNC style guidelines.

The website administrator and the Advancement Team and/or proper enforcement authority reserve the right to enforce this policy by removing links to social media sites and/or requiring the site creator remove or change the site content as directed.

Section 2: Social Media Sites/Accounts used for a WNC capacity:

  1. Notify Advancement before developing a new social media site at marketing@wnc.edu.
  2. Assign administrative rights to more than one contact at WNC after the creation of the site.
  3. Social media site developers and administrators are expected to know and follow the WNC Computing Services policies, Web Site policies, and Human Resources policies.
  4. All social media sites must comply with all WNC policies, including but not limited to FERPA, copyrighted materials, and Affirmative Action/Equal Opportunity. Posting information that violates these policies is prohibited.
  5. Site developers and administrators are expected to: act with fairness, respect, honesty and integrity; respect the privacy and feelings of others; maintain decorum and respect when disagreeing with the opinions of others; and post information that is creditable and can be validated.
  6. Refer press/media inquiries to pr@wnc.edu.

Section 3: Social media sites/accounts used in a personal capacity:

  1. The focus of any social media account may contain personal information about faculty and students, such as posting personal blogs, personal information, teaching philosophies, assignments, etc. Because this information is personal in nature, WNC does not provide technical support in the creation of these websites.
  2. No personal site should be created that could be perceived as an official WNC site.

Personal blogs and social media sites should have clear disclaimers that the views expressed by the author in the blog are the author’s alone and do not necessarily represent the views of WNC.

  1. Information published on a personal blog or social media site should comply with WNC’s confidentiality, disclosure of proprietary data and FERPA policies. This also applies to comments posted on other blogs, forums and social networking sites.
  2. Do not reference or cite WNC faculty, staff, students, alumni or donors without their express consent. Contact Advancement for consent when referencing WNC.
  3. Respect copyright laws, and reference or cite sources appropriately.
  4. Adhere to the WNC graphic identity guidelines. WNC logos may not be used without consent.