Branding matters.
Our brand is the foundation that guides the identity of the college, the messages
we share and the way we tell the WNC story to the world. A brand is more than a logo
or a tagline, it represents our voices, distinguishes us from our competition and
demonstrates our value.
When creating flyers, web content or other materials for current or prospective students,
you want to earn their trust and provide information that is relevant to them.
Students and prospective students have a lot of questions and many have anxiety about
college. An approachable writing style or voice helps them understand the college
process, what our college is like and how they will fit in.
Think about what Willow would say.
Willow…
- …Is approachable
- …Uses conversational language
- …Is empathetic to our readers and listeners
- …Is knowledgeable
- …Is authentic
Graphic standards ensure consistent representation of the college through many different
mediums advertising, business cards, letterhead, news releases, newsletters, signage,
video production, website, etc. Anyone who wishes to use the colleges logo and/or
name must contact pr@wnc.edu.
WNC Colors
| |
BLUE |
|
GOLD |
| |
|
| CMYK Print: C=100, M=73, Y=0, K=33 |
CMYK Print C=0, M=22, Y=100, K=0 |
| RGB Web: R=0, G=60, B=124 |
RGB Web: R=255, G=199, B=0 |
| Hex Code Web: #003c7c |
Hex Code Web: #ffc700 |
NOTE: Colors appear on your computer monitor differently than they do in print.
WNC Type
| PRINT FONTS: |
ONLINE FONTS: |
| Myriad Pro Font Family |
Verdana Font Family |
| Kaufmann Font Family |
Arial Font Family
(heading & subheads only) |
| Times Font Family |
Times Font Family |
| Barmeno Font Family |
|
Design Templates
WNC faculty and staff can access templates through Google Slides using their WNC Google
email account. *Login is required.
- Powerpoint Presentations
- Flyers
View Templates
The college owns its name and logo, insignias, designs and symbols associated with
or referring to the college. These symbols may be used without charge by any official
unit of the college, for authorized uses. Information & Marketing Services must approve
usage.
College Name on Logo
The logo may be used with or without the full name of the college. Logos are available
with the words Western Nevada College as part of the logo file to avoid font matching.
Do not add these words by typing; use a logo with the words included.
Special Applications
The logo may be embossed, engraved, etched, cast in metal or carved in wood or stone.
When possible, official colors should be used. To request a special application, pixel
size or other logo use, contact the Director of Information and Marketing Services.
The Wildcat Logo
The Wildcat logo identifies who we are as the people of Western Nevada College: the
students, faculty and staff that make up the heart of WNC. Correct and consistent
usage strengthens the Wildcat brand. This logo, in conjunction with the Wildcat Way,
reflects everything that we do, what we promise and what we expect of ourselves.
The Wildcat logo should not be used in place of the W standard academic logo. It is an accompanying logo only and does not replace the Western Nevada College academic
brand in any way.
There are variations of the Wildcat logo to accommodate different applications as
needed. Any questions regarding the use of the Wildcat logo should be directed to
WNCs Marketing team.
The most common use of the Wildcat logo is for t-shirts, gear or logo products, or
as an accent to marketing pieces that also use the WNC academic logo.
Clear Space
When placing a college logo, there should be sufficient clear space on all four sides
of the logo. Whatever the size of the logo, there should be at least 1/4 of that size
of extra white space on all sides of the logo (with the apex of the WNC letters being
the place of measurement for the top).
Improper Logo Usage
- Do not use a tint or percentage of colors.
- Logo colors should not be changed outside of the WNC Blue and Gold (unless used in
black or white).
- Logo may be re-sized but not altered in any way, including using only part of the
logo.
- Logos may not be skewed. Do not scan, copy from college homepage or attempt to recreate
the logo.
- Logo must not be placed on a background that causes it to be lost or difficult to
recognize.
- Logo should not overlap other logos or text.
Official Western Nevada College Social Media Pages
Social Media Guidelines
Western Nevada College (WNC) recognizes that social media sites, Facebook, Twitter,
YouTube, and many others, offer alternative ways to reach and communicate with community
members and students. The responsible use of social media strengthens the college’s
reputation within the community and expands public awareness of WNC’s varied educational
options. Social media sites allow members of the college community to build stronger
professional relationships with students, community members, industry experts, business
partners and community organizations.
The absence of, or lack of explicit reference to, a specific site does not limit the
extent of the application of these policies and procedures. Where no guidelines seem
to exist, employees should contact the Advancement Team. The social media environment
is continually changing; therefore, questions regarding social media or site developer
obligations should be directed to the Advancement Team. Certain issues may be referred
to legal counsel, human resources, or other departments depending on the nature of
the concern.
Section 1: Content
- Social media site content must not replicate information that is available on the
college web page hosted at www.wnc.edu. WNC does not allow the material/content from
current WNC departmental pages (including but not limited to text, graphic and photographic
content) to be copied verbatim for use on social media sites. All official WNC departmental
pages are hosted at www.wnc.edu and are created using established guidelines.
- Use of the WNC name and/or logo must adhere to all WNC style guidelines.
The website administrator and the Advancement Team and/or proper enforcement authority
reserve the right to enforce this policy by removing links to social media sites and/or
requiring the site creator remove or change the site content as directed.
Section 2: Social Media Sites/Accounts used for a WNC capacity:
- Notify Advancement before developing a new social media site at pr@wnc.edu or 775-445-3006.
- Assign administrative rights to more than one contact at WNC after the creation of
the site.
- Social media site developers and administrators are expected to know and follow the WNC Computing Services policies, Web Site policies, and Human Resources policies.
- All social media sites must comply with all WNC policies, including but not limited
to FERPA, copyrighted materials, and Affirmative Action/Equal Opportunity. Posting information that violates these policies
is prohibited.
- Site developers and administrators are expected to: act with fairness, respect, honesty
and integrity; respect the privacy and feelings of others; maintain decorum and respect
when disagreeing with the opinions of others; and post information that is creditable
and can be validated.
- Refer press/media inquiries to pr@wnc.edu.
Section 3: Social media sites/accounts used in a personal capacity:
- The focus of any social media account may contain personal information about faculty
and students, such as posting personal blogs, personal information, teaching philosophies,
assignments, etc. Because this information is personal in nature, WNC does not provide
technical support in the creation of these websites.
- No personal site should be created that could be perceived as an official WNC site.
Personal blogs and social media sites should have clear disclaimers that the views
expressed by the author in the blog are the author’s alone and do not necessarily
represent the views of WNC.
- Information published on a personal blog or social media site should comply with WNC’s
confidentiality, disclosure of proprietary data and FERPA policies. This also applies to comments posted on other blogs, forums and social networking
sites.
- Do not reference or cite WNC faculty, staff, students, alumni or donors without their
express consent. Contact Advancement for consent when referencing WNC.
- Respect copyright laws, and reference or cite sources appropriately.
- Adhere to the WNC graphic identity guidelines. WNC logos may not be used without consent.
The WNC Way
At Western Nevada College, The WNC Way reflects who we are and how we serve our learners
and communities. Guided by our mission to be a gateway to learning and opportunity,
we are committed to making education accessible, adapting to change, and supporting
every learner's success.
Accessible
Education should be within reach for everyone. Whether you're a recent high school
graduate, an adult learner, a working parent, or returning to college after years
away, WNC is committed to removing barriers and creating opportunities for every learner.
Through flexible schedules, online learning, student support services, and affordable
tuition, we help students take the next step toward their goals.
Adaptable
The world is changing, and so are we. WNC responds to the evolving needs of students,
employers, and our communities by developing relevant academic programs, workforce
training, and innovative learning opportunities. We embrace change because it helps
our learners succeed today and prepares them for tomorrow.
Learner Focused
Student success is at the heart of everything we do. Our faculty and staff are dedicated
to supporting learners from enrollment through graduation and beyond. Whether your
goal is transferring to a university, earning a degree, gaining new job skills, or
advancing your career, WNC is here to help you succeed.
Inclusive
We believe every learner belongs here. WNC fosters a welcoming environment where people
of every background, identity, ability, and life experience are valued and respected.
Our commitment to accessibility and inclusion helps create a campus culture where
every student has the opportunity to thrive.
Community Connected
Western Nevada College is deeply rooted in the communities we serve. Through partnerships
with schools, businesses, industries, nonprofits, and local organizations, we help
strengthen the regional workforce and expand educational opportunities throughout
western Nevada. Together, we are building stronger communities and brighter futures.
Excellence
Our faculty and staff combine academic excellence with a passion for student success.
We continually seek innovative ways to improve teaching, learning, and student support
while maintaining the high standards that have defined WNC for more than five decades.
A Legacy of Opportunity
Since 1971, Western Nevada College has helped generations of Nevadans build better
futures through affordable, high-quality education. Today, that legacy continues as
WNC prepares learners for transfer, careers, workforce advancement, and lifelong learning
while remaining responsive to the changing needs of Nevada.
